Lucky Brand City Jam – Experiential Marketing
To promote Lucky Brand’s City Jam event in Chicago, I executed an experiential and social marketing project that spread event awareness around the city and brand awareness on social media. After scattering large event posters around Chicago, I managed 50 influencer partnerships in the area who posted pictures at each poster location. I also managed a national Instagram sweepstakes as part of the event.
In total, these initiatives brought Lucky Brand 10.15 K new Instagram followers.